I'm a Creative Director and Graphic Designer in Virginia.
I help brands find clarity, tell better stories, and avoid design decisions they'll regret in five years.
I am a Creative Director and brand strategist with two decades of shaping stories, building identities, and leading creative teams. I built and ran an award-winning agency before stepping into higher education, where I now guide the visual and narrative direction of the University of Lynchburg. My work lives at the intersection of clarity, imagination, and community impact. I believe great design does more than look good; it creates belonging, builds trust, and moves people toward possibility.
I lead with clarity, accountability, and a commitment to meaningful creative work. My focus is building teams that communicate well, think strategically, and bring ideas to life with precision and purpose. Curiosity and imagination stay at the core, but they are paired with discipline, structure, and a respect for measurable results. I believe in environments where people feel supported, expectations are clear, and the work reflects both excellence and intention. Growth happens when direction is strong, talent is trusted, and creativity has room to breathe responsibly.
My journey as an Art/Creative Director and Graphic Designer has been marked by a multifaceted approach to addressing challenges. My experiences have exposed me to a myriad of creative dilemmas, each demanding a unique perspective and solution. Whether it's conceptualizing innovative branding strategies, overcoming design constraints, or ensuring seamless integration of diverse ideas, my ability to navigate these complexities has been a hallmark of my career.
Oversees visual aspects and creative elements of projects to ensure cohesive and impactful results.
Develops and maintains a consistent identity for a product, service, or organization, strategically promoting it to its effective target audiences.
Utilizes visual elements to communicate ideas or messages through various mediums. (Basically I make logos, billboards, websites, and other printed/digital materials.)
Focuses on transforming spaces into vibrant, engaging environments that foster community, culture, and social interaction.
Consecutively placed amongst the top 3 marketing agencies in the city 5 years in a row.
Two time winner for Graphic Design in Marketing.
Guide the university’s brand expression across digital, print, and campus experiences. Direct integrated campaigns that elevate enrollment, student life, and institutional reputation. Collaborate with cross-functional partners and while overseeing creative teams to unify messaging, strengthen identity, and ensure the university shows up with clarity, purpose, and heart in every touchpoint.
Built and led an award-winning creative agency specializing in brand development, digital marketing, and visual identity systems. Directed strategy, creative, and client experience across diverse industries, translating business goals into compelling design and measurable results. Oversaw multidisciplinary teams, shaped high-impact campaigns, and stewarded long-term brand evolution for emerging and established organizations alike.
Supervised design initiatives while guiding junior designers to maintain a consistent standard of excellence across all phases of the projects.
A Collection of my favorites project I’ve designed recently. Feeling great while sharing here.
Welcome to Brand Therapy
This is the space where creativity slows down long enough to think. Where design isn’t just about colors and logos, but about clarity, confidence, and the story behind what we make. Brand Therapy is part journal, part classroom, and part mirror—a place to explore the psychology of branding, the craft of storytelling, and the quiet work of becoming who you say you are.
Diversity in your brand image works the same way a great book works. Not a skim. Not a quick flip….
Clarity isn’t about simplicity for simplicity’s sake. It’s about safety. When people understand you, they relax. They stop scanning for…
This is a declaration shaped by the work, the wounds, and the wisdom earned along the way. Every brand tells…
I work with a diverse mix of founders, institutions, and mission-driven brands — from emerging entrepreneurs finding their voice to established organizations refining their legacy. My clients include universities, nonprofits, and small businesses, all committed to growing with clarity, story, and purpose. I help them articulate who they are, elevate how they show up, and build identities that earn trust, spark belonging, and inspire meaningful action.
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